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The application program will be available again in January. Please return then to view the updated Eligibility and Awards for the 2023-2024 academic year! If you are an applicant who would like to discover more scholarship opportunities you might qualify for, please continue to the Scholarship America Hub and sign up!

Dr. Heinz-Horst Deichmann Scholarship Program
Application status: Closed

Rack Room Shoes has established a scholarship program to assist employees who plan to continue their education in college or vocational school programs.

The program is administered by Scholarship America®, the nation’s largest designer and manager of scholarships and other education support programs for corporations, foundations, associations, and individuals. Eligibility for individual programs is determined at the sole discretion of the sponsor, and eligible applications are reviewed by Scholarship America’s evaluation team. Awards for this scholarship are granted to eligible recipients without regard to creed, religion, sexual orientation, age, disability, or national origin.

Applicants to the Dr. Heinz-Horst Deichmann Scholarship Program must:

  • Be full-time or part-time employees who work at least 10 hours per week (520 hours per year) and have been employed for one consecutive year as of the application deadline date
  • Be high school seniors or graduates or current college undergraduates or graduate level students
  • Plan to enroll in full-time or part-time undergraduate or graduate study at an accredited two- or four-year college, university, or vocational-technical school for the entire upcoming academic year


If selected as a recipient, the student will receive a $2,000 award. Up to five (5) awards will be granted.

Awards may be renewed for up to three additional years or until a bachelor’s degree is earned, whichever occurs first. Renewal is contingent upon maintaining a cumulative grade point average of 3.0 on a 4.0 scale in a full-time or part-time course of study, and continued employment.

Awards are for undergraduate and graduate study. Awards can transfer from an undergraduate degree to a graduate degree if the recipient enrolls in graduate study the semester after completing their undergraduate degree.


All applicants will be notified in April.

Payment of Scholarships

Scholarship America processes scholarship payments on behalf of Rack Room Shoes. Payment is made in early August.

Selection of Recipients

Scholarship recipients are selected on the basis of:

  • Academic record
  • Demonstrated leadership and participation in school and community activities
  • Work experience
  • A statement of educational and career goals and objectives
  • Unusual personal or family circumstances
  • An online recommendation
  • One essay question*.

Financial need is not considered.

Selection of recipients is made by Scholarship America. In no instance does any officer or employee of Rack Room Shoes play a part in the selection. Not all applicants to the program will be selected as recipients. All applicants agree to accept the decision as final.

Neurodiversity describes the idea that people experience and interact with the world around them in many different ways. It explains that there is no one “right” way of thinking, learning, and behaving. Some conditions of neurodiversity include, but are not limited to, Autism, ADHD, or Dyslexia.

*Essay question: Please share what neurodiversity means to you, what actions you have taken, or plan to take in the future to promote inclusivity in your school, work, or community. (1,000 characters or less)

As part of your application, you must upload the following:

  • A current, complete transcript of grades. Grade reports are not accepted. Transcripts must display student name, school name, grades and credit hours for each course and term in which each course was taken.

NOTE: If you are uploading a high school transcript, you must also upload a copy of your official SAT or ACT test scores if the test scores are not available on your high school transcript.

One online recommendation form must be submitted on your behalf no later than February 28, 2023 3:00 pm Central Time.

Your application is not complete unless all required materials are submitted electronically.

Rack Room Shoes has partnered with Scholarship America. Selecting the button below will redirect you to the Scholarship America Student Hub!